Bingobox is copy of Amazon Go and it is already open in China

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Amazon showed off its automated Go grocery store concept at the end of last year, but a few months later postponed any actual shop openings.

One Chinese startup, however, is steaming ahead with its own version – and has already opened a handful of staffless convenience stores where customers open the door and pay the bill with their phone.

This is a typical Bingobox store. Last month, the startup opened its first outlet in Shanghai after a few months of testing in its home city, Zhongshan, in southern China.

Bingobox - Amazon Go style store

The startup is trying to woo franchise owners with the promise that only four staffers are needed to run 40 stores.

Bingobox yesterday revealed it has secured US$15 million in series A funding to aid with early expansion, with GGV Capital as lead investor.

The startup has already partnered with French supermarket giant Auchan – which is huge in China – to handle store inventory.

“We have built a team of artificial intelligence experts to research and develop technologies including product recognition and sorting algorithms. Currently, the technology has successfully recognized over 200 types of products,” said Chen Zilin, Bingobox founder and CEO, to Chinese media.

What the startup has created is not quite as slick as Amazon Go, however. Jeff Bezos’ US$450 billion giant wants shoppers at its Go stores to be able to walk out without scanning or physically paying – instead, its computer vision and sensor tech will know what you’ve decided to take and will simply bill your Amazon account automatically shortly after you’ve left the shop.

Still, the prevalence of both WeChat and Alipay in China means that consumers are ready for stores like Bingobox. The question now is whether the tech is good enough to keep an eye on us mischievous humans.

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