Amazon was the first tech giant to confirm it’s participation for 12th July protests for Net Neutrality. Other major tech companies which have joined the ‘Day of Action’ as it is being called, include Etsy, Reddit, Spotify, Netflix, Mozilla, Kickstarter. Now other two major tech giants= Facebook and Google have confirmed their participation in a wide-scale net neutrality protest. The protest is being called the “Internet-wide Day of Action to Save Net Neutrality,” or “Day of Action” and “Battle for the Net” for short. The idea is to demonstrate the fierce opposition to the Communication Commission’s recent regulatory behaviour that open internet advocates fear could roll back years of legislative progress. All major tech companies coming together to keep the internet democratic and neutral reminds of the SOPA and PIPA protests of 2012.
“Websites, Internet users, and online communities will come together to sound the alarm about the FCC’s attack on net neutrality,” reads the protest’s official website. “We’ll provide tools for everyone to make it super easy for your followers / visitors to take action. From the SOPA blackout to the Internet Slowdown, we’ve shown time and time again that when the Internet comes together, we can stop censorship and corruption.”
The protest organizers, which include activism groups like Fight for the Future and Demand Progress, have suggestions for these alarm-sounding measures that include everything from in-app push notifications and letter-sending website prompts to profile pic alternatives for Facebook users to deploy. Some companies, like voice chat app Discord and publishing platform Medium, have already confirmed they’ll be using in-app alerts and other means to send the message out.
While the agency is accepting public comments on the plan, its current chairman, Ajit Pai, is a former Verizon lawyer and a staunch ideologue who regards the current rules as a burden on business—and he has the votes to push through the revocation measure.
A popular outcry, however, could lead Congress or the White House to put pressure on Pai to reconsider his plan to end net neutrality.
The current comment period lasts until July 17, and will be followed by a second round that extends into August.