Augmented Reality has found a new unique use case – Sneakers! YEs you read it right. Japanese footwear giant Onitsuka Tiger has teamed up with fashion label Anrealage to produce what is quite possibly the first pair of augmented reality sneakers in the world.
The Anrealage Monte Z looks like an ordinary pair of black and white sneakers, the real AR magic happens when you look at them through Anrealage’s AR app.
You open the app, scan it over the shoes like you would if you were taking a picture — and the Anrealage logo virtually pops out, as music by Japanese band Sakanaction plays in the background.
The design also features and interchangeable shoelace that you can set up in an array of designs through the holes on the surface.
“[The] AR app becomes less reactive due to factors such as wrinkle, brightness, shadow, angle and distance,” Anrealage x Onitsuka say in the shoe care manual, too. That makes sense, since the app needs to recognise a reliable pattern before it can trigger the function — but on footwear, that means the more you wear it, the less likely you’ll see the animation again.
Nevertheless, this definitely feels like a step further in what could become the next big fashion trend – interactive footwear.
Nike seems to already be tapping into this technology with one of its stores in Paris relying on augmented reality techniques created by company Smart Pixels so customers can try out different colored sneakers without having to actually put them on.