Recently popular tech blog Recode reported that Amazon is launching it’s very own Geek Squad like home installation and repair service. It is currently being rolled out in 7 cities including Seattle, Portland, San Francisco, San Diego, Los Angeles, San Jose, and Orange County, California.
Service is majorly focussed on helping customers to set up smart home equipment. Use cases like controlling internet-connected lights with voice commands and answering the door from anywhere are just a few of the options that an Amazon expert can help a customer with even if it requires visiting the home.
Smart-home gadgets make up one of the fastest-growing segments of the consumer electronics industry, but they can be difficult to set up and integrate with each other. This service will help remove the barriers for customers who are unable to install smart home items own their own by providing them some expert hand holding. Amazon’s Echo will naturally be the prime gainer of this service and will expedite Amazon’s ambitions of Internet of Things.
Amazon is charging $99 for installation services like setting up an Ecobee4 Alexa-enabled smart thermostat, though some services are discounted by 20 percent this week. Multi-device set-ups that take more than an hour may cost more. In eligible cities, shoppers can book the installations during the checkout process. Users letting the Amazon experts inside their homes will open up the doors to massive new opportunities and will give clear advantage over it’s competitors such as Google Home or Alibaba’s Tmall Genie smart speaker.
With launch of this service, Amazon will be competing more closely with not only Best Buy’s Geek Squad but also with host of other smaller companies like Enjoy or HelloTech.